The English Wiktionary article explains:
- (uncountable) The use of a word or phrase to replace another with one that is considered less offensive or less vulgar than the word or phrase it replaces.
- (countable) (rhetoric) A word or phrase that is used to replace another in this way.
I have only known the 2nd meaning so far, but I am tempted to use the word with the 1st meaning from now on.
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